This is a brief called ‘Direct Mail Campaign’ that I had to do while studying Diploma of Digital Media {Advanced} at Natcoll Design Technology in Christchurch, New Zealand.
The brief was to create a direct mail using the Swazi brand to save the endangered Siberian Tigers.
I had the pleasure of working with my friend and fellow design classmate, Ben Lawrence on this project.
We started the project creating a stencil of a tiger. Which we the sprayed on a piece of paper with the bottom part slowly disappearing (to relate to the endangered tigers). We then scanned the paper and converted into different mediums such as booklets, envelopes, postcards, etc.
These are the finished results.
